Bluetooth Proximity Marketing

TECHNICAL SPEC

OVERVIEW:
Blue2 version 1.0 is an amazing Bluetooth marketing tool, which allows venues and promoters to communicate to users via Bluetooth-enabled mobile phones. When a customer comes within the 250 meter range of Blue2 and has their mobile phone set to “discoverable”. Blue2 recognises the handset and then sends information to the handset over Bluetooth.

Blue2 Bluetooth Broadcasting technology will only reach your customer once during a session and only with the permission of your customer. This means that your customer can accept or disregard the broadcast and be assured that they will not receive another. Once accepted your message will stored giving your message extra longevity or can be passed on by the customer opening the exciting world of viral marketing.

Blue2 management suite will enable you to manage multiple campaigns, set time zones and frequencies, campaign previews, campaign statistics and a live status monitor which will tell you how many phones are Bluetooth enabled and how many times your message was delivered.

FEATURES:
Bluetooth Technology
Low cost marketing
Permission based proximity advertising
Now updated to 250 meters
One-Off low fee
No on-going expenses
Campaign Manager
Campaign pre-views
Campaign statistics
Easy Build Toolbox
Number of phones enabled
Text, J-Peg, Animation, Movies
Only approaches phones once in any campaign